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Bath Business and Society

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Marketing

  • Emma Senior's avatar
    Emma Senior
    22nd October 2024

    John Lewis is using AI to renew its famous price pledge, which might just improve sales

  • Emma Senior's avatar
    Emma Senior
    3rd October 2024

    How can research inform sustainability?

  • Emma Senior's avatar
    Emma Senior
    14th June 2024

    “Drag has real-world business implications and could be a powerful tool”

  • Emma Senior's avatar
    Emma Senior
    27th March 2024

    The graft behind the glamour: how social media influencers commercialise meaningful work

  • Kate Holvey's avatar
    Kate Holvey
    25th April 2022

    How can marketing be used to promote healthy food choices?

  • Kate Holvey's avatar
    Kate Holvey
    28th February 2022

    How to use scent to influence your customers

  • Kate Holvey's avatar
    Kate Holvey
    23rd March 2021

    March for Gender # 3: We need a manifesto for Maya, not just a celebration of John

  • Kate Holvey's avatar
    Kate Holvey
    22nd March 2021

    Researcher in the Spotlight: Lorna Stevens

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